A campaign isn’t over once you launch it. In fact, the fun part is just beginning — if you find monitoring and optimization fun, of course. And you should, because it can lead to a more successful campaign. We will take a deep dive on email marketing tactics, focusing on how you can make meaningful tweaks to improve results. Session will also review Pardot's new handlebar merge language (HML) to improve personalization.
Complimentary, light breakfast provided. Content portion is 8:30 am to 9:30 am.