We are joining the Boston B2B Marketing User Group Session and Pardot Einstein Product Manager Brad Walker to discuss all aspects of Einstein.

Artificial Intelligence is transforming B2B Marketing at every level. Brad will give us the behind-the-scene insights with a deep-dive into Einstein and how it can improve your marketing efficiency, accuracy, and measurement.

Here is what to expect from this discussion:

What is Einstein Behavior Score?

How does it work?

How is Einstein Behavior Score Different to Prospect Score?

B2B Marketing Analytics Einstein Behavior Score Reports

We'll also break down the insight and what they mean as well as how to use them