First-Party Tracking and What You Need To Do

Apr 27, 2023, 7:00 – 8:00 PM

Salesforce Marketer Group (Pardot), Twin Cities, United States

Website tracking changes affect EVERYONE. Chrome is phasing out third-party cookies by mid-2024, and Account Engagement (Pardot) uses third-party cookies for website tracking. Join me to get the non-technical explanation (no geek-speak) of first-party tracking and learn what you need to do in Account Engagement.

About this event

Website tracking changes affect EVERYONE using Account Engagement (Pardot).  

Google Chrome is phasing out third-party cookies by mid-2024, and Account Engagement currently uses third-party cookies for website tracking.

Join me to get the non-technical explanation (no geek-speak) of first-party tracking and learn precisely what you need to do in your system. 

We will walk through several scenarios and save time at the end to answer questions. 

Register today! 

Speaker

  • Jen Kazin

    Greenkey Digital

Group Leader

  • Jennifer Kazin

    Leader

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