Description

Level up by the water. SoCal Dreamin’ 2025 is the ultimate beachside gathering of the Salesforce community—where community-led sessions, expert-led workshops, and peer-to-peer collaboration collide.

This one-day event is packed with fresh, relevant content designed to sharpen your skills and expand your perspective. You’ll dive into community-led sessions, where Trailblazers share practical, real-world solutions, and join Salesforce + Partner workshops that give you hands-on experience with the latest innovations. From inspiring talks to tactical training, every session is built to help you deliver more impact in your role.

Beyond the content, SoCal Dreamin’ is about connection. You’ll network with admins, developers, architects, nonprofit leaders, consultants, and partners—all while enjoying the sun, breeze, and energy of Newport Beach. Every conversation is a chance to learn, collaborate, and grow.

By the end of the day, you’ll walk away with:

Actionable insights from peers and experts
Hands-on skills with Salesforce tools and partner solutions
A stronger network of Trailblazers across industries
Inspiration to keep driving innovation in your own organization

This isn’t just another conference—it’s a celebration of the Salesforce community, set against the stunning Southern California coastline.

Event Details

Date & Time: Thursday, September 11, 2025 | 8:00 AM – 5:00 PM

Location: Marina Park, 1600 W Balboa Blvd, Newport Beach, CA 92663

Registration:

Early Bird: $80 (until August 28, 2025)

Regular: $100

👉 Register Now to secure your spot and be part of this beachside Salesforce celebration.

Speaker Highlights

Mike Dargenio — Systems Consultant @ RevPal

Magical Clicks, Powerful Insights: AI for the Super Admin

Karine Malzahn — Strategic Marketing Consultant @ Coastal Collective Inc.

The Human Side of the Stack: Driving Adoption and Cross-Team Collaboration

Brinkal Janani — Director, Product Management @ Salesforce

Build Custom Apps with AI

Who Should Attend

Salesforce Admins, Developers, and Architects

Nonprofit & SMB leaders looking to scale with Salesforce

Consultants and Partners seeking collaboration and shared success

Anyone in the Trailblazer Community eager to connect, learn, and give back

🌊 Get ready to make waves at SoCal Dreamin’ 2025.

Join us in Newport Beach for a day of learning, networking, and inspiration—where great minds meet the coastline.

Salesforce Architect Group, Irvine, United States

Past events

Organizers