By WFP USA.
In this session, you'll learn how best to utilize Salesforce to share information, create a common language among your team, and propel your fundraising to the next level. Experienced professionals will share their battle stories so you don't make the same mistakes. We will show you how we measure and track everything in Salesforce. We've found that by pulling in various "soft" touchpoints, we were able to retain, understand, and upgrade donors at a higher rate. We'll show you how to let tools work for you. We will highlight our tremendously successful online sustainer program. Our monthly (sustainer) program represents roughly half our online revenue and half our active giving file. Most of this program is run through automated messaging with very little staff time. Finally, we'll show you how we use Salesforce dashboards and reports to create a common language for groups across the organization to measure performance. We've utilized dashboards to bridge the conversations from "my donors" and "my programs" to "how does our revenue create IMPACT in the communities we serve?" Come away from this session with real tools for leveraging your Salesforce org to grow your revenue and your supporters.
Happy Hour is at Bluejacket
300 Tingey St SE, Washington, DC 20003
World Food Program
Information Systems Manager
World Food Program USA
Senior Director of Development Operations
As Senior Director of Development Operations, Meredith leads a dynamic team responsible for ensuring accurate reporting, transparency and process improvement. Meredith has an extensive background in development operations including budgeting, reporting, stewardship and prospect research. Prior to WFP, she lead the Development Operations team at the ALS Association in the wake of the Ice Bucket Challenge. Prior to that she worked for the American Red Cross as part of their disaster fundraising team, where she deployed to disaster areas around the country.