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Use Cases and Best Practices for Lightning Flows and Custom Components
Rick Haag
How To Demo: Lightning Flows and Components
Be sure to bring your laptops to follow along Rick Haag as he walks you through Lightning Flows.
How to Get More Value (and Closure) From Stalled Leads
Every sales pipeline has prospects who are at varying stages like “closed-won,” “closed-lost,” or “marketing qualified”. But there is another group of leads that are just plain stuck in the pipeline. These are the “stalled” leads who have gone radio-silent.For marketing and sales leaders, the natural instinct is to put this group of leads on ice (or into an email nurturing program) and move on, but the ramifications of stalled leads are tremendous. Research has revealed that the average cost of generating a single lead is $53. Yet, just 13% of those leads convert to opportunities. So that means a company generating 1,000 leads per month wastes more than $550,000 dollars every year on leads that don’t convert.The purpose of this presentation is to provide simple guidelines to help you uncover the truth about your stalled leads, create more opportunities from the ones who may still be interested, and collect the actionable data you need to improve sales and marketing
