All major browsers plan to stop support for Third-Party Cookies within the next two years, and some have already stopped.
Browsers are working together to enhance their privacy protections, and the expectation is that the will grow stricter over time. That has downstream effects on Pardot and on your ability to track prospect data in Pardot. Preparation and action are key.
Christopher Cornett, Sr. Manager, Product Management at Salesforce, will join us for a discussion about how the changes that many browsers are making around Third-Party Cookie tracking affect Pardot. He will share the changes being made in Pardot to help minimize impact on Pardot users and Administrators, followed by a Q&A session.
Salesforce
Senior Manager, Product Management
Christopher Cornett is a Salesforce Product Manager responsible for Pardot's web tracking and API. He has over 8 years working in product management, working mainly on platforms in a variety of industries, from fraud to big data. He has been with Pardot for over a year working to evolve Pardot's API and prepare Pardot's web tracking for the EOL of third-party cookies.