We are excited to have the one and only Peter Coffee return to our group to share a brand new presentation! Peter currently spends most of his time with customers developing their accelerated digital transformation in response to the global pandemic

A platform can be like an elephant, with customers like the blind men of legend each encountering only one piece and mistaking it for the whole. It can be like a kaleidoscope, with a moderate number of elements continually shifting their relationship to create a confusing perception of overwhelming complexity. Or it can be like the menu at The Counter chain of made-to-order burger shops, with options and recommended combinations clearly stated and clearly priced.

Peter Coffee discusses the opportunities and challenges of communicating the platform proposition, and of achieving platform transformation: a path to a new future for any organization, in a connected world that demands next-pandemic resilience and omnichannel engagement.

We will also take some time to chat with Peter on what he sees in the crystal ball for the coming months as we all adjust.