Learn more about what Marketing Cloud is, how it is different to Pardot, and how it works together with core Salesforce CRM.
About this event
Learn more about what Marketing Cloud is, how it is different to Pardot, and how it works together with core Salesforce CRM.
This session will answer the follow questions:
Which specific requirements would make me recommend Pardot over Marketing cloud to a customer? What are the key differences?
During the data design phase, what should I take into consideration when scoping for Marketing Cloud to come into play? Can I have multiple email fields? What should the object structure look like? What are the best practices on storing preferences? How are unsubscribes stored?
How are deployments released into Marketing Cloud vs CRM? Is it true that Marketing Cloud does not have sandboxes?
How is data triggered real time from CRM into Marketing Cloud?
Plus enjoy a presentation from a guest speaker, as well as networking & drinks!
Into & Key Differences between Pardot and Marketing Cloud
Tips and Tricks for integration of Marketing cloud with Salesforce CRM
Which specific standard/custom fields do you need in CRM to make sends work through Marketing Cloud - Caution around Person Accounts - Preference fields through checkboxes only - Management of unsubscribes
Release Management and governance of MC versus core CRM
Demo Marketing Cloud journeys integrated with CRM
Perpetual, one of the largest Australian Investment bank will present one of their journeys.
Networking & Drinks
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This event will start on Dec 4, 5:30 PM (AEDT)
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