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Marketing Cloud For Salesforce Core CRM Beginners to Experts

About this event

Learn more about what Marketing Cloud is, how it is different to Pardot, and how it works together with core Salesforce CRM.

This session will answer the follow questions:

  • Which specific requirements would make me recommend Pardot over Marketing cloud to a customer? What are the key differences?
  • During the data design phase, what should I take into consideration when scoping for Marketing Cloud to come into play? Can I have multiple email fields? What should the object structure look like? What are the best practices on storing preferences? How are unsubscribes stored?
  • How are deployments released into Marketing Cloud vs CRM? Is it true that Marketing Cloud does not have sandboxes?
  • How is data triggered real time from CRM into Marketing Cloud?

Plus enjoy a presentation from a guest speaker, as well as networking & drinks!


Wednesday, Dec 4
5:30 PM - 8:00 PM (AEDT)


DXC System Partners
135 King Street, Level 20 Sydney2000

Group Leaders

  • Austin Kirby

    Austin Kirby


    Community Group Leader

  • Arthur Backouche

    Arthur Backouche

    Skie Solutions

    Community Group Leader

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