Learn more about what Marketing Cloud is, how it is different to Pardot, and how it works together with core Salesforce CRM.

This session will answer the follow questions:

• Which specific requirements would make me recommend Pardot over Marketing cloud to a customer? What are the key differences?
• During the data design phase, what should I take into consideration when scoping for Marketing Cloud to come into play? Can I have multiple email fields? What should the object structure look like? What are the best practices on storing preferences? How are unsubscribes stored?
• How are deployments released into Marketing Cloud vs CRM? Is it true that Marketing Cloud does not have sandboxes?
• How is data triggered real time from CRM into Marketing Cloud?

Plus enjoy a presentation from a guest speaker, as well as networking & drinks!