1. See basic Marketing Cloud in action:
If you already have your email specialist certification or you're keen to learn more but you haven't actually worked with Marketing Cloud this part will give you all the insights you need.
We're going to walk you through an end-to-end use case and create a report in Sales Cloud or add a Contact record to a campaign and then walk you through how the data gets synced through to Marketing Cloud by showing what is involved in Marketing Cloud Connect.
Then once you have your data segment ready in a data extension where does the email templates live? And how do we do an actual preview and send?
After the send how do we check out send metrics like opens, clicks both in Marketing Cloud and in CRM to check the 360 view of the customer?
2. Fast path to get certified & become an expert
Kim Kooren will share her story and experience how she became a marketing cloud expert in the last year. Kim is a Strategic, data-driven Digital Marketing Lead with more than 20 years of experience in leading Technology, Startups – in FinTech, eCommerce & Technology Transfer –, and FMCG for companies such as Super Rewards, Volt, Velvet Palate, ID-NL Group, and Unilever across Australia, the US and Europe.
Olympia has also prepared exciting tailored trailheads to start your journey today.