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How to Integrate Marketing Cloud with CRM & How to Test and Deploy MC with No Sandbox!

Jul 29, 2020, 7:00 – 8:30 AM

We'll be taking you through an overview of how to integrate Marketing Cloud with CRM and options for managing testing and deployments. Main topics to talk through: 1. Marketing Cloud Connector (out of the box integration between CRM and Marketing Cloud) 2. Testing in Marketing Cloud vs CRM

About this event

We'll be taking you through an overview of how to integrate Marketing Cloud with CRM (and the importance of the Marketing Cloud Connector!) and options for managing testing and deployments.

Throughout the session we'll be answering the following questions:

1) How do you integrate Marketing Cloud and CRM?

  • Overview of how to install the packages in CRM, which permission sets to create, which out of the box fields and page layouts to enable
  • Hands-on demo to show in CRM what MC connector setup, page layouts and permission sets look like

2) How do you deploy into MC and what is different vs deployment in CRM (vs sandboxes)

  • Tips & Tricks on how to test best in Marketing Cloud 
  • Nerida Cook - Salesforce Marketing Cloud Practice Lead at IBM Bluewolf will show real world examples of testing in Marketing Cloud (integrated into CRM) and releases. 

This event is designed for core Salesforce CRM users, but anyone is welcome to come along and participate.

RSVP to join in - video call details will be sent to you by email before the session.

Looking forward to seeing you all then,

Olympia & Marloes


  • Nerida Cook

    an IBM company

    Marketing Champion | Senior Marketing Cloud Consultant at Bluewolf



Wednesday, July 29, 2020
7:00 AM – 8:30 AM UTC


Integrating Marketing Cloud and CRM
Deployment & Sandbox Integrations
Guest Speaker

Group Leaders

  • Austin Kirby


    Community Group Leader

  • Arthur Backouche

    Skie Solutions

    Community Group Leader

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