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Advanced MC User group - Salesforce CMS & the importance of content personalisation

About this event

Welcome to our first virtual user group!

This session is targeted for Marketing Cloud experts, but this session is always open for everyone interested.

Below please find the agenda for the 2 topics that we're going to cover.

Salesforce CMS - by Duncan Farquharson, Salesforce Product Manager

1. Capability, benefits, limitations and how it works in with website CMS (i.e. Sitecore)

2. How it works in with and integrates to Marketing Cloud and/or Community Cloud

The importance of content personalisation - by Andrew Fragias (Customer Success manager and has 3 years of experience with marketing cloud)

1. The importance and benefit content personalisation brings to a business

2. How data impacts content personalisation

3. Importance of email deliverability and how it ensure content personalisation is not wasted

4. Use Cases of Content personalisation done well

RSVP to join in - video call details will be sent to you by email before the session. 

Looking forward to seeing you all then,

Olympia & Marloes



Thursday, May 28
5:00 PM - 6:30 PM (AEST)


Virtual - call in details to be provided
Virtual Virtual2000

Group Leader

  • Austin Kirby

    Austin Kirby


    Community Group Leader

Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud