Advanced MC User group - Salesforce CMS & the importance of content personalisation

Salesforce Marketer Group (Marketing Cloud), Sydney, Australia
Thu, May 28, 2020, 5:00 PM (AEST)

About this event

Welcome to our first virtual user group!

This session is targeted for Marketing Cloud experts, but this session is always open for everyone interested.

Below please find the agenda for the 2 topics that we're going to cover.

Salesforce CMS - by Duncan Farquharson, Salesforce Product Manager

1. Capability, benefits, limitations and how it works in with website CMS (i.e. Sitecore)

2. How it works in with and integrates to Marketing Cloud and/or Community Cloud

The importance of content personalisation - by Andrew Fragias (Customer Success manager and has 3 years of experience with marketing cloud)

1. The importance and benefit content personalisation brings to a business

2. How data impacts content personalisation

3. Importance of email deliverability and how it ensure content personalisation is not wasted

4. Use Cases of Content personalisation done well

RSVP to join in - video call details will be sent to you by email before the session. 

Looking forward to seeing you all then,

Olympia & Marloes


  • Duncan Farquharson

    Duncan Farquharson


    Product Lead for Community, CMS & B2B Commerce

    See Bio
  • Andrew Fragias

    Andrew Fragias

    Validity Inc

    Customer Success Manager

  • When

    Thursday, May 28
    5:00 PM - 6:30 PM (AEST)


    Virtual - call in details to be provided
    Virtual Virtual2000

    Group Leaders

  • Olympia Newman

    Olympia Newman

    PwC Australia

    Community Group Leader

  • Marloes Sjerps

    Marloes Sjerps

    DXC System Partners

    Community Group Leader

  • Nerida Cook

    Nerida Cook

    Community Group Leader

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