May 28, 2020, 7:00 – 8:30 AM
Salesforce Marketer Group (Marketing Cloud), Sydney, Australia
Let's talk content! We're going to be deep diving into all things content - understand the benefits of content personalisation for your business, and get a run through of Salesforce CMS from the Salesforce Product Lead.
This session is targeted for Marketing Cloud experts, but this session is always open for everyone interested.
Below please find the agenda for the 2 topics that we're going to cover.
Salesforce CMS - by Duncan Farquharson, Salesforce Product Manager
1. Capability, benefits, limitations and how it works in with website CMS (i.e. Sitecore)
2. How it works in with and integrates to Marketing Cloud and/or Community Cloud
The importance of content personalisation - by Andrew Fragias (Customer Success manager and has 3 years of experience with marketing cloud)
1. The importance and benefit content personalisation brings to a business
2. How data impacts content personalisation
3. Importance of email deliverability and how it ensure content personalisation is not wasted
4. Use Cases of Content personalisation done well
RSVP to join in - video call details will be sent to you by email before the session.
Looking forward to seeing you all then,
Olympia & Marloes
Salesforce
Product Lead for Community, CMS & B2B Commerce
Validity Inc
Customer Success Manager
Thursday, May 28, 2020
7:00 AM – 8:30 AM UTC
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| Content Personalisation |
| Salesforce CMS |
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