Please join us for an open discussion about the Salesforce Marketing Cloud with certified SFMC email specialist Amelia Baugher of Dot Foods. Amelia will touch on segmentation and personalization, SFMC/SFDC integration and data sharing, and automated customer journeys. She will share real examples of how Dot has used the Marketing Cloud to send targeted marketing emails, as well as to reduce costs and process times around other types of partner communication. Lunch will be provided.
People often ask me how I got into digital marketing, and the answer is: pure luck!My degree is in broadcasting, but after ten years of directing local newscasts and facing a layoff, I made the jump to corporate life at Dot Foods. Email marketing was in its infancy at Dot and was just a fraction of my daily work, which also included corporate communications and training. Ten years later, I’m part of a team of ten dedicated digital B2B marketers! It’s been amazing to be part of that growth.We’ve been using the Salesforce Marketing Cloud (and it’s predecessor, ExactTarget) for eight years. I count myself very fortunate to have developed my own email marketing skills at the same time that Dot’s email program and ExactTarget’s tools were rapidly evolving. That gave me a lot of room to grow and flexibility to try new things. I’m completely self-taught, relying on trial and error and the kindness of strangers on the internet to learn how to harness the power of SFMC’s features.I currently work as Dot’s Marketing Technical Specialist, the chief “technical brain” on the digital marketing team. I’m responsible for figuring out new functionality, setting up automations, creating our most data- and code-heavy messages, and managing our cases with SFMC Global Support. I also work closely with our Brand Marketing team on Dot-branded email campaigns.And surprisingly, it’s a lot like directing the news.
