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SALESFORCE OMNI-CHANNEL VISIONS & PRACTICES

Check out what happened

About this event

OMNI-CHANNEL VISIONS & PRACTICES

  • 16:00 Welcome drinks and registration, introduce yourself, exchange business cards!
  • 16:30 Case Study: Building Digital Experience Platforms
  • 17:30 Requirements Discovery & Vision Panel: Marketing Innovation/Digital Future:
    • Omni-Channel Challenges & Requirements: Now and Tomorrow
    • Identifying Gaps in Consumer Channels: Marketing to Millennials
    • Digital Commerce & Channel Analytics: Imagine the Future
    • People Perspective: How do we get trained and digital readiness
    • Milena Stoycheva (CEO @ Junior Achievement Bulgaria | The Edge | Lecturer @ EIT Digital)
    • Nikolay Tinkov (Founder @ Bulgarian Institute of Marketing | Lecturer @ New Bulgarian University | ex Heineken Zagorka Brand Manager)
    • Kamen Spassov (Head of e-Business Masters | CRM Lecturer @ Sofia University)
    • Ivaylo Pozharliev (Marketing Manager @ imagga | Digital Marketing & AI Expert & Growth Hacker)
    • Martin Voynov (Digital Marketing Manager @ Heineken | Trainer @ Google | Lecturer @ SoftUni Digital)
    • Gennadiy Vorobyov (CEO @ Netpeak Bulgaria | Lecturer @ SoftUni Digital)
    • Barry Brand (Chief Innovation Officer @ Saatchi & Saatchi Bulgaria)
  • 19:00 Sharing Food and Speed Networking
  • 19:30 Pharma Industry Practice Leader: Yana Karadzhova (Actavis/Teva)
    • Veeva CRM Release Management
    • Change Management Lessons Learned
  • 20:00 Hands-on Salesforce Clinic
    • Salesforce Omni-Channel Setup:
    • Integrating Marketing Cloud + Social Studio + Service Cloud + Pardot

      Hristo Tanev (Begital) + Evgeniya Stancheva (Deep Crawl)

    • Questions and challenges from your environment

  • 21:00 Salesforce Admin Hero: Borislava Georgieva (Actavis/Teva)
    • My life as an admin
    • Career Advise
    • Questions & Answers
  • 21:30 Who is Who: quick introductions among participants
  • 22:00 Community Networking & Cocktail


Speakers

When

Wednesday, Sep 12
4:00 PM - 10:00 PM (EEST)

Where

Work & Share
ul. Tintyava 15-17 Sofia1113

Group Leader

  • Levent Korkmaz

    Levent Korkmaz

    Begital

    Salesforce Consultant

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