OMNI-CHANNEL VISIONS & PRACTICES

• 16:00 Welcome drinks and registration, introduce yourself, exchange business cards!
• 16:30 Case Study: Building Digital Experience Platforms
• George.com and Walmart implementations
  
• Lyubomir Cholakov (Managing Director @ Isobar Commerce)
  
• Questions and answers

• 17:30 Requirements Discovery & Vision Panel: Marketing Innovation/Digital Future:
• Omni-Channel Challenges & Requirements: Now and Tomorrow
• Identifying Gaps in Consumer Channels: Marketing to Millennials
  
• Digital Commerce & Channel Analytics: Imagine the Future
  
• People Perspective: How do we get trained and digital readiness
• Milena Stoycheva (CEO @ Junior Achievement Bulgaria | The Edge | Lecturer @ EIT Digital)
• Nikolay Tinkov (Founder @ Bulgarian Institute of Marketing | Lecturer @ New Bulgarian University | ex Heineken Zagorka Brand Manager)
• Kamen Spassov (Head of e-Business Masters | CRM Lecturer @ Sofia University)
• Ivaylo Pozharliev (Marketing Manager @ imagga | Digital Marketing & AI Expert & Growth Hacker)
• Martin Voynov (Digital Marketing Manager @ Heineken | Trainer @ Google | Lecturer @ SoftUni Digital)
• Gennadiy Vorobyov (CEO @ Netpeak Bulgaria | Lecturer @ SoftUni Digital)
  
• Barry Brand (Chief Innovation Officer @ Saatchi & Saatchi Bulgaria)

• 19:00 Sharing Food and Speed Networking
  
• 19:30 Pharma Industry Practice Leader: Yana Karadzhova (Actavis/Teva)
• Veeva CRM Release Management
• Change Management Lessons Learned
• 20:00 Hands-on Salesforce Clinic
• Salesforce Omni-Channel Setup:
  

• Integrating Marketing Cloud + Social Studio + Service Cloud + Pardot
  

  Hristo Tanev (Begital) + Evgeniya Stancheva (Deep Crawl)

• Questions and challenges from your environment

• 21:00 Salesforce Admin Hero: Borislava Georgieva (Actavis/Teva)
  
• My life as an admin
  
• Career Advise
  
• Questions & Answers
• 21:30 Who is Who: quick introductions among participants
  
• 22:00 Community Networking & Cocktail