SALESFORCE OMNI-CHANNEL VISIONS & PRACTICES

Sep 12, 2018, 1:00 – 7:00 PM

First Salesforce administrator group meeting with guest speakers sharing their omni-channel vision, requirements, challenges, best practices and case studies

About this event

OMNI-CHANNEL VISIONS & PRACTICES

  • 16:00 Welcome drinks and registration, introduce yourself, exchange business cards!
  • 16:30 Case Study: Building Digital Experience Platforms
  • 17:30 Requirements Discovery & Vision Panel: Marketing Innovation/Digital Future:
    • Omni-Channel Challenges & Requirements: Now and Tomorrow
    • Identifying Gaps in Consumer Channels: Marketing to Millennials
    • Digital Commerce & Channel Analytics: Imagine the Future
    • People Perspective: How do we get trained and digital readiness
    • Milena Stoycheva (CEO @ Junior Achievement Bulgaria | The Edge | Lecturer @ EIT Digital)
    • Nikolay Tinkov (Founder @ Bulgarian Institute of Marketing | Lecturer @ New Bulgarian University | ex Heineken Zagorka Brand Manager)
    • Kamen Spassov (Head of e-Business Masters | CRM Lecturer @ Sofia University)
    • Ivaylo Pozharliev (Marketing Manager @ imagga | Digital Marketing & AI Expert & Growth Hacker)
    • Martin Voynov (Digital Marketing Manager @ Heineken | Trainer @ Google | Lecturer @ SoftUni Digital)
    • Gennadiy Vorobyov (CEO @ Netpeak Bulgaria | Lecturer @ SoftUni Digital)
    • Barry Brand (Chief Innovation Officer @ Saatchi & Saatchi Bulgaria)
  • 19:00 Sharing Food and Speed Networking
  • 19:30 Pharma Industry Practice Leader: Yana Karadzhova (Actavis/Teva)
    • Veeva CRM Release Management
    • Change Management Lessons Learned
  • 20:00 Hands-on Salesforce Clinic
    • Salesforce Omni-Channel Setup:
    • Integrating Marketing Cloud + Social Studio + Service Cloud + Pardot

      Hristo Tanev (Begital) + Evgeniya Stancheva (Deep Crawl)

    • Questions and challenges from your environment

  • 21:00 Salesforce Admin Hero: Borislava Georgieva (Actavis/Teva)
    • My life as an admin
    • Career Advise
    • Questions & Answers
  • 21:30 Who is Who: quick introductions among participants
  • 22:00 Community Networking & Cocktail


Speakers

  • Lyubomir Cholakov

    Isobar Commerce

    Managing Director

  • Yana Karadzhova

    Actavis/Teva

    Applications Director

  • Borislava Georgieva

    Actavis/Teva

    Salesforce Admin

  • Gennadiy Vorobyov

    Netpeak | SoftUni Digital

    CEO & Lecturer

  • Martin Voynov

    Heineken | Google | SoftUni Digital

    Digital Marketing & Lecturer

  • Barry Brand

    Saatchi & Saatchi Bulgaria

    Chief Innovation Officer

  • Milena Stoycheva

    JA Bulgaria/The Edge

    CEO

  • Nikolay Tinkov

    Bulgarian Institute of Marketing

    Founder

  • Kamen Spassov

    Sofia University

    CRM Lecturer

  • Ivaylo Pozharliev

    imagga

    Digital Marketing Manager

  • Evgeniya Stancheva

    DeepCrawl

    4x Salesforce Certified Marketing Automation Technologist

  • Hristo Tanev

    Begital

    5x Certified Consultant

  • Levent Korkmaz

    Begital

    Trailblazer Community Leader

When

When

Wednesday, September 12, 2018
1:00 PM – 7:00 PM UTC

Agenda

1:00 PMWelcome & Registration
1:30 PMDigital Experience Platforms
2:30 PMMarketing Innovation Panel
4:00 PMFood Sharing
5:00 PMBest Practice Presentation
5:30 PMMarketing Cloud Connectors
6:00 PMAdmin Hero
6:30 PMSpeed Introductions
7:00 PMNetworking Cocktail

Group Leader

  • Levent Korkmaz

    Begital

    Community Group Leader

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