8:00 AM - Meet & Greet
Thanks to our sponsor MassMailer, Inc who is providing our breakfast. Grab some drinks and food. Connect with someone you haven't seen or meet someone new.
8:15 AM - Group Announcements & Introductions
We will share who recently obtained any new certifications, welcome new members, share any Salesforce news/announcements. This is your time to introduce yourself and share a need or want. If you need help solving a problem, wanting, talent, or a new opportunity this is your time to share.
8:30 AM - MassMailer: Email Deliverability Best Practices for Salesforce CRM
47.7% of all emails sent today are spam. How do email service providers learn how to detect spam and defend against it? Like a credit score, an “email sender reputation” is used to rank email senders based on trustworthiness. The higher your email “credit score” is, the more likely it is that your emails will be delivered. The lower your “credit score” is, the more likely it is that they will never even be seen.
If you have a poor email sender reputation, you could be sending out emails to no one at all.
But how can you control your email sender reputation and improve the email deliverability?
Learn how to authenticate emails, how does the dedicated IP help, what is email deliverability score, how to monitor the domain, IP reputation, how to identify spam traps and bad emails?
Presented by Siva Devaki, MassMailer
9:30 AM - Networking
This time is for you to connect with each other on a one-on-one basis and develop or reunite relationships.