Creating measurable goals is a great practice for any endeavor, and Salesforce makes it easy to gauge quantitative outcomes. What should an organization do whose outcomes are qualitative? What if your goal is something as nebulous as "changing hearts and minds?" Many nonprofits struggle with this challenge and end up spending lots of time and effort writing proposals and preparing funder reports - because the data for these is not readily available. The Salesforce team at Washington Center for Equitable Growth has come up with a pretty good recipe for measuring impact - using Salesforce.

Join WIT DC and Daria Stepanova, Salesforce Admin and Efficiency Enthusiast, for a practical guide on measuring impact with Salesforce. In this session, Daria will share how Equitable Growth came up with what to measure, the method they used to communicate the importance of both the effort and the outcomes, their journey to 90% Salesforce adoption in the first year, the design of objects infrastructure, and a live demo! 

Daria and her team at the Washington Center for Equitable Growth spent five years building a good system of data and processes, and she is excited to share the wealth so that your organization can effectively measure your impact and drive towards your goals.