Marketing Cloud Workshop(Email Studio) Session-4

Salesforce Women in Tech Group, Kolkata, India
Sat, Jan 22, 2022, 6:00 PM (IST)

About this event

Salesforce Marketing Cloud is a marketing platform that has capabilities to support many facets of marketing including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform. SFMC does this using components they call “Studios” and “Builders".

We've come up with the BIGGEST WORKSHOP OF THE YEAR. We will be covering all the studio's in this workshop.


Session 4: Tracking and Reporting

  • How to analyse you email campaign and which are the best KPI's
  • Different ways to track you email sends
  • How to create a report and schedule it
  • Converstion tracking
  • Best Practices on UTM parameters and Tracking Alias
  • Job link feature


  • We will not be able to provide a practice org but we will do our best to include detailed demos.
  • We will also try our best to cover all the release updates for each topic.

We also have Certification vouchers, Salesforce swags and Women In Tech,Kolkata swags for you all to win!

Make sure that you register for all the parts/sessions.

Link for Presentation Slides:


Group Leader

  • Khyati Mehta

    Khyati Mehta

    Community Group Leader

Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud