This lunch and learn event will cover the basics of email marketing and mobile marketing, including examples and ROI information. We will also discuss the differences between B2C and B2B marketing, including engagement strategies. We will then dive into what Salesforce Marketing Cloud (SFMC) allows you to do, including data management, campaign creation, orchestration, and reporting. Finally, we will explore the future of SFMC, including personalization, loyalty management, and data cloud capabilities.