Please join us on Thursday Feb 16 at 6:30pm to hear Marty Kihn speak on Salesforce's Genie real-time platform -- announced at Dreamforce 22 -- is the fastest-growing organic innovation the company has ever built and is core to its current and future product strategy across clouds. Join Salesforce SVP (and author of House of Lies) Marty Kihn as he provides the context for the Salesforce Customer Data Platform (CDP) and its evolution into the exciting Genie vision.
Important Note: Fordham Westchester requires that all attendees are fully vaccinated and boosted. You will be required to submit your vaccination information prior to attending the meeting. Again this is what Fordham requires and I don't have any say in the matter. Hopefully it won't be a problem for you. Thanks in advance.
SVP Strategy, Marketing Cloud at Salesforce
Currently guiding the team at the #1 marketing cloud on the strategy and roadmap for the future as SVP of Market Strategy at Salesforce.
Previously led a research and advisory agenda as Research VP at Gartner around programmatic advertising and media, digital marketing analytics and the application of data science to marketing and advertising. Research and client support areas focused on…
Currently guiding the team at the #1 marketing cloud on the strategy and roadmap for the future as SVP of Market Strategy at Salesforce.
Previously led a research and advisory agenda as Research VP at Gartner around programmatic advertising and media, digital marketing analytics and the application of data science to marketing and advertising. Research and client support areas focused on omnichannel attribution and mix modeling, predictive analytics, A.I. applications for marketing, data science and technology related to marketing analytics. In addition, I led the advertising agenda, focusing on key programmatic ad technologies such as DMPs and DSPs, and trends in media.
Frequent speaker and panel moderator at industry and client events, including Gartner's Digital Marketing Conference, Salesforce Connections, Adobe Summit, Marketo Marketing Nation, AdExchanger Programmatic IO and Industry Preview, etc. Popular contributor to AdExchanger's "Data-Driven Thinking" column, Gartner's Marketing Leaders Blog, and other publications.
Before joining Gartner, I worked for ten years at digital marketing and ad agencies in NYC and Minneapolis. As a strategy and analytics leader, I executed, measured and improved a wide range of marketing strategies across an array of digital platforms for leading global brands such as American Express, Delta Air Lines, Pfizer, Sanofi, IBM, General Motors, H+R Block and General Mills.
Attended Columbia Business School (MBA 2001) and Yale University. Previously worked for MTV Networks as Head Writer for "Pop-Up Video." Author of three memoirs, including "House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time," which is the basis of a Showtime series of the same name.
Spitz Consulting
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