Prior to using Marketing Cloud, Villanova University’s Department of Advancement lacked the tools needed to effectively personalize, segment, and target its communications. After implementing Marketing Cloud, the department began its digital transformation with simple automations, A/B testing, and dynamic content. From there, usage of the platform grew and today University Advancement maintains a comprehensive content calendar using a centralized data model, preference center, Journey Builder automations and more.

During this presentation, you will learn how the Villanova team grew their digital strategy, the challenges they faced along the way, and how they aim to advance their strategy in the future.