Too often, Salesforce projects are managed like IT implementations—focused on deadlines, features, and system delivery—rather than as strategic business transformations. This outdated approach leads to misalignment, poor adoption, and projects that technically succeed but fail to deliver real value.

In this session, we’ll challenge traditional project management thinking and explore why success in the Salesforce ecosystem requires a shift in mindset. We’ll break down common pitfalls that derail projects, discuss when you truly need a project manager (and when you don’t), and introduce a new framework for leading Salesforce projects differently.

Attendees will walk away with practical strategies for ensuring business alignment, driving adoption, and resetting the way Salesforce projects are managed—for real, lasting impact. Whether you’re a project manager, consultant, admin, or business leader, this session will equip you with the tools to transform not just projects, but entire organizations.

Presented by Pamela Thomas, Business & Strategic Consultant, Syntra Analytics LLC

Pamela Thomas is a Business and Strategic Consultant at Syntra Analytics, LLC, bringing nearly 20 years of experience in the project space and over two years in the Salesforce ecosystem. With a diverse background spanning business analysis, project management, and data analysis, she is passionate about leveraging Salesforce to drive strategic business transformation.

Pamela is inspired by Agentforce, the rise of AI, and the evolving role of data in shaping the future of the Salesforce ecosystem. She holds multiple certifications, including PMI-PBA, Lean Six Sigma Green Belt, Certified Scrum Master, Salesforce Data Cloud Consultant, Salesforce Business Analyst, and Salesforce AI Associate.

Though she may be new to Texas, she’s no stranger to southern hospitality. Pamela loves connecting with the Salesforce community and is dedicated to reshaping the way organizations approach project management for lasting success.