Title: Demystifying Agile

Abstract: Delivering enhancements to the platform can sometimes be lengthy, painful, complex... the reason being: lack of Systems Thinking. We will look at what Agile really is, as it is often misunderstood and how could it help us.

Title: Building your personal Salesforce brand

Abstract: In a noisy, commoditised, data abundant society, how are you able to distinguish yourself from the masses of other Salesforce professionals that continues to grow more and more every day? In this session, Chris Hopper, who has branded himself as The CRM Recruiter, will be discussing tips and strategies to help ensure you can stand out by creating a personal brand through indirect marketing and personal promotion to continue to attain your career goals.

Within this 30 minute session, Christopher A. Hopper speaks to:

(a) What is a personal brand?

(b) Why is personal branding and self-promotion necessary?

(c) Misconceptions with branding

(d) Benefits of branding

(e) Salesforce branding success stories

(f) Branding book references