Supermums is primarily focused on empowering women, particularly mothers who have taken a career break, to transition into tech careers by specifically training them in Salesforce skills, allowing them to access flexible, well-paid roles that fit around family life, thus addressing the gender gap in the tech industry while also tackling the digital skills gap by providing a pathway for returning workers to gain valuable tech skills.

Key points about what Supermums does differently:

Focus on mothers:

They actively target women who may have taken time off to raise children and want to re-enter the workforce with tech skills.

Salesforce specialization:

Supermums primarily trains women in Salesforce administration, marketing cloud, and consultancy skills, aligning them with a high-demand tech area.

Flexible learning and career paths:

They offer flexible training options to accommodate family life and help individuals find part-time or flexible work opportunities in the tech sector.

Recruitment support:

Beyond training, Supermums also assists graduates in finding suitable tech jobs by connecting them with companies looking for diverse talent.

Addressing social impact:

Their mission is not just about individual career development but also about tackling the gender gap in tech and creating positive societal impact.