Spring '21 Release Breakdown

Lane Four founder Andrew Sinclair breaks down key features from the Spring '21 release, including the new SOQL FIELDS() function, secure object permissions for guest users, report creation with multi-field selection, tracking child records on opportunity products, and many more.

Customer 360 products

Nash Zgonjanin (Huron) will demystify Customer 360 products. 

In October 2020, Salesforce publicly released their new CDP (customer data platform), Customer 360. This platform aims to connect all your customer information in one place within Salesforce. So now you can tie any and all loose ends, creating a 360° view of an individual. Customer 360 (or simply C360) is an umbrella term for Customer 360 Audiences, Customer 360 Data Manager, Customer 360 Identity, and Customer 360 Privacy Center.

How do you get started with Salesforce C360?

Implementing Customer 360 is a project on its own, which would take up to three months for starters, based on the latest Salesforce documentation available to system integrators. It’s a rather important decision that will impact the way you do marketing and business going forward. That’s why bringing the stakeholders together and defining the needs of the company is essential.