April Salesforce User Group - Theme: Customer 360 & Spring '21 Release Breakdown

Salesforce User Group, Ottawa, Canada
Wed, Apr 28, 12:00 PM (EDT)

Spring '21 Release Breakdown Open Session on Customer 360 & Customer 360 Data Manager products

About this event

Spring '21 Release Breakdown

Lane Four founder Andrew Sinclair breaks down key features from the Spring '21 release, including the new SOQL FIELDS() function, secure object permissions for guest users, report creation with multi-field selection, tracking child records on opportunity products, and many more.

Customer 360 products

Nash Zgonjanin (Huron) will demystify Customer 360 products. 

In October 2020, Salesforce publicly released their new CDP (customer data platform), Customer 360. This platform aims to connect all your customer information in one place within Salesforce. So now you can tie any and all loose ends, creating a 360° view of an individual. Customer 360 (or simply C360) is an umbrella term for Customer 360 Audiences, Customer 360 Data Manager, Customer 360 Identity, and Customer 360 Privacy Center.

How do you get started with Salesforce C360?

Implementing Customer 360 is a project on its own, which would take up to three months for starters, based on the latest Salesforce documentation available to system integrators. It’s a rather important decision that will impact the way you do marketing and business going forward. That’s why bringing the stakeholders together and defining the needs of the company is essential. 


Speakers

  • Andrew Sinclair

    Andrew Sinclair

    Lane Four

    Founder

    See Bio
  • Nash Zgonjanin

    Nash Zgonjanin

    Huron Consulting Group

    Application Architect

    See Bio
  • When

    Wednesday, Apr 28
    12:00 PM - 2:00 PM (EDT)

    Group Leaders

  • Nash Zgonjanin

    Nash Zgonjanin

    Huron

    Community Group Leader

  • Kevin Caputo

    Kevin Caputo

    Evolving Sales Solutions

    Community Group Leader

  • Yu Wang

    Yu Wang

    Shopify

    Community Group Leader

  • Tracy Reid

    Tracy Reid

    Invest in Canada

    Community Group Leader

  • Patrick Charlton

    Patrick Charlton

    Student Ambassador

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