Abstract:
Maintaining high-quality data in Salesforce is essential for driving effective campaigns, maximizing ROI, and unlocking actionable business insights. Yet, many organizations—especially newer Salesforce orgs—struggle with incomplete or poorly segmented contact, lead, and account data.

In this session, we’ll explore how Surfe, a powerful Sales Enablement tool, integrates seamlessly with Salesforce to enrich and update records. Through a live demo, you’ll see how Surfe helps ensure accurate, up-to-date data, empowering your teams to run smarter campaigns and make better business decisions.

Agenda:

• How Surfe + Salesforce work together

• The problem Surfe solves & a high-level product demo (decluttering and cleaning messy Salesforce data)

• Overview of our APIs (developer-focused)

• Q&A