🚀 Session#3:

Join us for session 3 of our Salesforce Marketing Cloud training series, designed for beginners and those looking to build a strong foundation in Marketing Cloud.

Unlock the power of personalization in Salesforce Marketing Cloud with AMPscript. This training session is designed to help you understand how to use AMPscript to create highly dynamic and engaging email content tailored to each subscriber.

📌 What You’ll Learn:

1. Introduction to AMPscript:
2. What is AMPscript and why is it important?
3. How AMPscript works within Salesforce Marketing Cloud.

Scripting Basics:

1. Understanding AMPscript syntax and structure.
2. Common functions and best practices.
3. Building Personalized Emails:
4. How to insert dynamic content blocks.
5. Using subscriber data to customize messages.
6. Conditional statements for content variation.

Real-world Use Cases:

Examples of dynamic email scenarios.

Best practices to avoid common mistakes.

Hands-on Practice:

Write and test simple AMPscript snippets.

Create a sample personalized email template during the session.

🎯 Key Takeaways:

✅ Confidently write basic AMPscript to enhance your emails.

✅ Understand how to use personalization strings and dynamic fields.

✅ Build email templates that adapt to each subscriber’s data.

✅ Tips for testing and troubleshooting AMPscript in your campaigns.

🗓️ Who Should Attend:

Marketing Cloud users

Email marketers

Developers and admins working with SFMC

Anyone interested in taking their email personalization to the next level!