🚀 Session#3:

Email deliverability can make or break your Marketing Cloud campaigns. In this session, we’ll cover the essential foundations every marketer and admin should know to ensure their emails land in the inbox and not the spam folder.

🔹 Topics we’ll cover:

1. IP Warming – Why it’s important and how to gradually build sender reputation
2. Deliverability Basics – Key factors that affect whether your emails are delivered
3. Seed List Concept – How seed lists work and why they’re useful in monitoring deliverability

CAN-SPAM Compliance – Best practices to stay compliant and maintain trust

This session is perfect for beginners and practitioners who want to strengthen their understanding of email deliverability and compliance in Salesforce Marketing Cloud.