Topic 1: How to become a Marketing Cloud Architect? - Kannan Narayanan, Infosys
“Amateur to Amazing” - Charter your Architect journey in Digital Marketing
Topic 2: Do It Yourself features in Pardot - Ilayamaran Devadoss, Demandblue
Pardot is a marketing automation platform by Salesforce offering email automation, targeted email campaigns, and lead management for B2B sales and marketing organizations. Pardot automates everyday marketing tasks, including: Tracking customer behaviors, Creating digital marketing campaigns with personalized journeys, lead generation, social marketing etc.
Senior Principal Technology Architect
Senior Software Engineer
Kannan Narayanan comes with 25+ years IT industry experience and 7+ years of association with Salesforce technology. During his tenure with the current organization, Kannan is responsible for consolidating, developing delivery assets (tools and accelerators), which are being leveraged in various client engagements. Kannan is also responsible delivering 5 appExchange listings in the last 3 years (from Ideation to delivery).
He has completed 27 Salesforce certifications.