The decision to use Person Accounts in a brand new Salesforce org, and the side effects of this decision on your design & implementation, is tricky enough - what happens when you've got an established Salesforce org and you need to migrate from an Account-Contact model to use Person Accounts? Salesforce appear to be doubling-down on Person Accounts - there are multiple Salesforce products now that are moving towards, or already, require you to use Person Accounts to store your customer data - like Salesforce Industries (formerly known as Vlocity), Health Cloud, and Financial Cloud. In this session, Emily will share her real-life experience of migrating an existing Salesforce org to Person Accounts and the tips and gotchas she's discovered along the way.
