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Amsterdam User Group - July Meetup (Virtual)

Salesforce User Group, Amsterdam, Netherlands
Thu, Jul 15, 2021, 6:30 PM (CEST)

About this event

We are back with a virtual meetup and 2 amazing speakers!

Steve Pogrebivsky will show us how using Machine Learning and Artificial Intelligence can help you with data deduplication and data hygiene.

As a subset of artificial intelligence, machine learning uses computer algorithms and statistical models to learn and adapt without following explicit instructions. Once trained, algorithms will analyze and draw inferences from patterns in data. In this presentation, we will look at the basic concepts of machine learning and demonstrate how it is used to simplify the detection of duplicates and improve data hygiene in any Salesforce environment.


Walter Bril is back with a talk about Center of Excellence for Salesforce and why you need to have one yourself.

In the early days, Salesforce was quick, easy and safe. But had a narrow focus. Now it is strategic, powerful and flexible. But it needs a full race team with the skills and tools to exploit the full performance since everyone depends on it. The power, scope and complexity of the Salesforce platform have increased dramatically over the years.

Salesforce customers of all sizes are struggling with levels of technical debt that are killing agility. This is (at least in part) due to the low levels of implementation maturity compared with the general IT industry. The good news is that these are “solved problems” in other ecosystems where the implementation maturity is much higher.

All research and experience point to the importance of implementing a Center of Excellence (CoE)

The presentation will focus on:

  • Principles of CoE and how these are relevant to every project
  • A practical and phased approach, based on project size
  • Why would you bother? - Return on investment (ROI)

You'll also have a chance to win high-value certification vouchers!

Click through to RSVP and get the email with joining instructions. RSVPs close 6 hours beforehand.

See the agenda for more details.



Thursday, Jul 15
6:30 PM - 8:30 PM (CEST)

Group Leaders

  • Andre van Kampen

    Andre van Kampen



  • Justyna Krajewska

    Justyna Krajewska



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