The AI Mirage: Is Marketing Cloud Leading You Away from Gen Z? Anton will lead the conversation. Anton Lipkanou is the president and partner of the performance media agency Delve Deeper, which focuses on driving exceptional value for non-profit organizations. Starting as a media trader and seeing the inefficiencies in the market, Anton developed a firm belief that strong media performance relies on the foundation of data and technology integration to close the donor data gaps from mass donors to major givers, sprinkled with a relentless obsession to test every dimension in media buying platforms.