Over the past few years, World Food Program USA's Salesforce administrators frequently faced the question: how many donors supported and engaged with specific topic areas? To meet this challenge, the team recently rolled out a custom-built solution designed to uncover donor interests across donations, grassroots advocacy actions, and direct donor conversations. This session invites you to explore the comprehensive process they undertook—from identifying needs and constructing custom objects to deploying the final solution—enabling more strategic donor engagement and targeted outreach. Join us to gain insights and best practices from their journey!