In this day and age much of nonprofit work happens online and it can be challenging to nurture authentic relationships. This presentation will cover how to use email engagement tactics that move beyond vanity metrics and build real relationships with supporters and decision-makers. It is important to center supporter retention, re-engagement and deepening commitment alongside your mailing list growth strategy. Relationships and communication with decision-makers need to be equally intentional in order to achieve desired policy goals. Join Abbey and learn how to authentically grow your community and effectively build relationships with decision-makers.