In this day and age much of nonprofit work happens online and it can be challenging to nurture authentic relationships. This presentation will cover how to use email engagement tactics that move beyond vanity metrics and build real relationships with supporters and decision-makers. It is important to center supporter retention, re-engagement and deepening commitment alongside your mailing list growth strategy. Relationships and communication with decision-makers need to be equally intentional in order to achieve desired policy goals. Join Abbey and learn how to authentically grow your community and effectively build relationships with decision-makers.
New/Mode
Community Marketing Specialist
As Community Marketing Specialist Abbey nurtures and engages New/Modes’s dynamic community through organizing top trainings in the digital organizing field and facilitating mutually beneficial partnerships. She has experience with directly coaching New/Mode subscribers on digital advocacy best practices. Prior to joining New/Mode, Abbey worked as a Provincial Organizer for Dogwood BC where she…
Leader
Leader