At the end of every feature and formula are the people we are building for: our users. Often, business requirements and technical feasibility dominate our considerations during Salesforce implementation, and usability improvements are thought of as nice-to-haves or subjects for training. Support requests pile up or data quality and adoption suffer, quiet symptoms of a larger problem. In this session, we will cover a few principles of Human Centered Design and system usability for simple, high-yield improvements to the systems we build and administer. You'll leave with a few key concepts in mind as well as practical methods to apply the next time you're creating a page layout, flow, or field label.