It's that time of year again where nonprofits are getting ready for Giving Tuesday,Nov 28, and end-of-year donor campaigns. Is your nonprofit ready? Join us to discuss tips on how to get your data, marketing, and donor pages ready for these key events.

 - Do you know which donors are past Giving Tuesday donors? Regular donors ready to ask for a Recurring donation commitment? Who are your current or lapsed recurring donors? Have you looked at your LYBUNT and SYBUNT reports (or even know what those are)?

 - What are the different audiences you're going to reach out to? Is everyone getting the same message or are you able to tailor it to the different audiences? Do you have what you need to personalize the message - even if it's just preferred name?

 - Do you need different donation pages for Giving Tuesday v End-of-Year v general giving or is it the same page just tied to different campaigns based on the date of the donation? Does your fundraising solution allow for custom ask ladders based on donor history - and if so how can you even figure that out?

There's a lot of planning and effort that goes into a successful donor campaign whether its Giving Tuesday, End-of Year, Big Give, or your annual fundraising event.  Come learn and share tips and tricks for maximizing Salesforce to support your efforts!