When it comes to impact measurement and management (IMM), we often hear from organizations, ‘We had no idea this could all be done in one platform!' The reality is that many organizations have become accustomed to data silos and assumptions that Salesforce is limited to fundraising or CRM data. This session will focus on demystifying IMM on Salesforce, sharing lessons learned from a decade of selling, designing, and implementing IMM solutions for a range of social-impact organizations - from large i-NGOs to community based organizations, from funders and impact investors to social enterprises - around the world.

Using real-world examples, we'll walk through five common use cases for IMM on Salesforce - from tracking beneficiaries and service delivery to centralizing impact data across a portfolio of grants, projects, programs, or investments to aggregating data up for a more holistic oversight of portfolio impact. We welcome you to join the conversation about how we can collaboratively continue to expand IMM solutions on Salesforce that will ultimately transform programs for the better.