Salesforce Data Cloud is revolutionizing how organizations connect with their customers, constituents, and stakeholders by transforming fragmented data into a single, actionable view. In this session, we will explore the fundamentals of Salesforce Data Cloud, its architecture, and key features that enable real-time data unification, identity resolution, and segmentation at scale.

Whether you are a nonprofit looking to enhance donor and program engagement, or a business aiming to drive personalised marketing and service experiences, this introduction will provide you with a clear understanding of how Data Cloud fits within your Salesforce ecosystem and how it can accelerate your data strategy and impact. Join us to demystify Data Cloud and learn how to harness its power for your organisation’s goals.