Join us as Steve Pogrebivsky, Co-founder and President of DataGroomr presents his solution for deduplicating data in Salesforce with ease.

DataGroomr will be raffling a $50 Amazon Gift card among those who attend!

DataGroomr is an easy-to-use app developed for all Salesforce users that leverages machine learning to deduplicate data. By simplifying the approach to deduplicating Salesforce with an intuitive dashboard and comprehensive merge capability, DataGroomr empowers companies to take advantage of everything Salesforce has to offer without the pain.

The Benefits of Using Machine Learning for Data Hygiene

As a subset of artificial intelligence, machine learning uses computer algorithms and statistical models to learn and adapt without following explicit instructions. Once trained, algorithms will analyze and draw inferences from patterns in data. In this presentation, we will take a look at the basic concepts of machine learning and demonstrate how it is used to simplify the detection of duplicates and improve data hygiene in any Salesforce environment.

About Steve

Steve Pogrebivsky has founded multiple successful startups and is an expert in data and content management systems with over 25 years of experience. Previously, he co-founded and was the CEO of MetaVis Technologies, which built tools for Microsoft Office 365, Salesforce and other cloud-based information systems. MetaVis was acquired by Metalogix in 2015. Prior to MetaVis, Steve founded several other technology companies, including Stelex Corporation which provided compliance and technical solutions to FDA-regulated organizations.

Steve holds a BS in Computer/Electrical Engineering and an MBA in Information Systems from Drexel University. You can follow Steve on Twitter @pogrebs or LinkedIn (www.linkedin.com/in/pogrebs).