How Life Flight is achieving ROI from their Salesforce implementation with Engage & Experience

Nov 7, 2022, 3:00 – 5:00 AM

Come and learn how Life Flight finessed their supporter experience and optimised their net fundraising income with Salesforce and Engage & Experience.

About this event

Your Salesforce implementation is mostly done. You're in the J-Curve (when some things get easier as you step away from your legacy toolset, but when others get more difficult as your users adapt, and as those kinks are ironed out). Can you see how and where you reached your targeted benefits and where you didn't? What comes next? How will you truly realise the return from your investment in your new CRM, improve your fundraising/marketing results and make life easier for your staff?

E&E partners with GravityLab to support customers to finesse their supporter experience and to optimise net fundraising income.

Life Flight chose to partner with GravityLab and E&E in the design of their new Salesforce Fundraising CRM. Hear about how this partnership has given Life Flight the platform in order to grow their fundraising income by optimising existing income streams and testing and launching new ones.

E&E brings data driven advice on strategy and tactics, best practice fundraising program and channel design and execution, client led, expert supported best practice needs analysis, payment systems optimisation that leads to immediate improvements to income, campaign and supplier frameworks for working with third parties, business intelligence solutions developed by subject matter experts with 20 years in the NFP sector.

This event is suitable for Non Profits and Commercial organisations.

For Auckland in-person attendees, free visitor parking is available on site or across the road in Westfield Newmarket (2 hours free with the Westfield App)


  • Gareth Davies

    Engage & Experience

    Principal (New Zealand)

  • Alcuin Hacker

    Engage & Experience

    Principal (Australia)

  • Tessa Haigh

    Life Flight Trust

    Digital Marketing Manager

  • Mark Mazengarb


    Solution Architect



Monday, November 7, 2022
3:00 AM – 5:00 AM UTC


3:00 AMArrival, Drinks & Nibbles
3:15 AMWelcome
3:30 AMIntroductions
3:45 AMPanel Discussion
4:30 AMNetworking

Group Leaders

  • Jenilee Reddy

    Te Whakaora Tangata

    Community Group Leader

  • Kristin Moolman

    GravityLab Ltd

    Community Group Leader

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