Join us for an exclusive session with Ian Sampson, founder of Move Your Customer, a community for CRM professionals, and the author of the MOVE Methodology. 

What you can expect?

• This session is designed to equip Marketing Cloud specialists with the tools they need to help non-technical stakeholders articulate their CRM requirements more effectively.
• By bridging the communication gap, we can ensure smoother implementations and stronger business alignment. You will learn how to map customer journeys, take ownership of every step, gain visibility through data, and evolve systems effectively.
• Discover how to align CRM expectations with reality—without the overwhelm. Don’t miss this opportunity to gain actionable insights and elevate your CRM approach!