We'll be looking at Salesforce Marketing Cloud Journey Builder. This powerful Marketing Cloud feature is wrapped with well considered APIs and SDKs to enable integrated marketing automation workflows. We'll also be discussing Workflow Definition Format (WDF) and Journey Builder for Apps SDK.

Bring along your laptop and follow step-by-step tutorials.

Agenda

• 6pm–6:15pm: Registration

• 6:15pm–6:20pm: Welcome

• 6:20pm–6:30pm: Introduction to Journey Builder

• 6:30pm–6:40pm: Introduction to Workflow Definition Format (WDF)

• 6:40pm–7:10pm: Creating and firing Journey Builder Interactions

• 7:10pm–7:25pm: Pizza and beer (gold coin donation)

• 7:25pm–7:40pm: API driven custom triggers and activities

• 7:40pm–7:55pm: Journey Builder for Apps SDK

• 7:55pm–8pm: Close

• 8pm: Go Home Happy