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Journey Builder Development

Salesforce Marketing Cloud Developers Group
Wed, May 6, 2015, 6:00 PM (AEST)

About this event

We'll be looking at Salesforce Marketing Cloud Journey Builder. This powerful Marketing Cloud feature is wrapped with well considered APIs and SDKs to enable integrated marketing automation workflows. We'll also be discussing Workflow Definition Format (WDF) and Journey Builder for Apps SDK.

Bring along your laptop and follow step-by-step tutorials.


6pm–6:15pm: Registration

6:15pm–6:20pm: Welcome

6:20pm–6:30pm: Introduction to Journey Builder

• 6:30pm–6:40pm: Introduction to Workflow Definition Format (WDF)

• 6:40pm–7:10pm: Creating and firing Journey Builder Interactions

7:10pm–7:25pm: Pizza and beer (gold coin donation)

7:25pm–7:40pm: API driven custom triggers and activities

7:40pm–7:55pm: Journey Builder for Apps SDK

7:55pm–8pm: Close

8pm: Go Home Happy


Wednesday, May 6
6:00 PM - 8:00 PM (AEST)


Level 31, 55 Collins St MelbourneAU

Group Leaders

  • Eliot Harper

    Eliot Harper


    Community Group Leader

  • Jarrett Bush

    Jarrett Bush

    University of Melbourne

    Community Group Leader

  • Matt Cameron

    Matt Cameron


    Community Group Leader

  • Lakshmi S

    Lakshmi S


    Community Group Leader

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