The effective use of third party events can provide valuable insights into customer behaviour. At our August meetup we will be learning how to use data and analytics to improve the customer journey.

Bring along your laptop and follow step-by-step tutorials.

Join us to learn more about Salesforce Marketing Cloud Journey Builder.

Agenda:

• 6pm–6:15pm: Registration and welcome

• 6:15pm–7:15pm: Integrating third party events into Journey Builder with Eliot Harper

• 7:15pm–7:30pm: Pizza and beer (gold coin donation)

• 7:30pm–7:50pm: Integrating new message types as Custom Activities in Journey Builder with Chris Charalambous

• 7:50pm–8pm: Close

• 8pm: Go Home Happy