AMPscript is a powerful scripting language built into Marketing Cloud. We'll be looking how you can leverage AMPscript to embed within HTML emails, text emails, landing pages, and SMS messages and create highly customised and relevant marketing campaigns.

Bring along your laptop and follow step-by-step tutorials.

Agenda

• 6pm–6:15pm: Registration

• 6:15pm–6:20pm: Welcome

• 6:20pm–6:30pm: Introduction to AMPscript syntax

• 6:30pm–6:50pm: AMPscript functions

• 6:50pm–7:00pm: AMPscript variables

• 7:00pm–7:10pm: Personalization Strings with AMPscript

• 7:10pm–7:25pm: Pizza and beer (gold coin donation)

• 7:25pm–7:55pm: AMPscript showcase

• 7:55pm–8pm: Close

• 8pm: Go Home Happy

Preparation

To get the most from this meetup, please:

• Sign up for your free Marketing Cloud Developer Edition account

• Bring your smartphone along for tethering (limited wi-fi available)

• Sign-up for a Github account if you don't already have one (so you can fork our repo and follow tutorials)

We look forward to meeting you!