Customer segmentation is the backbone of personalized marketing, but for many Salesforce Marketing Cloud users, it’s also a source of friction. Architects and marketers struggle with slow data access, complex SQL queries, and unclear data models. Worse, segmentation is frequently misunderstood as a one-time task rather than a dynamic, evolving strategy.

In this virtual session, we’ll challenge common misconceptions and explore how segmentation can be transformed into a strategic advantage using Salesforce-native tools, 3rd-party add-ons, and best practices. Learn how to architect scalable, flexible segmentation frameworks that empower marketers, reduce IT bottlenecks, and drive real results.

Whether you're designing data models or building journeys, this session will equip you with actionable insights to elevate your segmentation game.

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