Salesforce Personalization vs. Marketing Cloud Personalization – what's the difference?

This session breaks down the core differences between Salesforce Personalization and Marketing Cloud Personalization, giving you a clear understanding of how each tool works and where they fit in your architecture. We’ll compare real-world use cases, highlight key concerns like integration complexity and data strategy, and explore how each solution handles scalability and performance.

You’ll get a deep dive into Marketing Cloud Personalization through the Engie use case, and a practical look at Salesforce Personalization in action. Finally, we’ll discuss which approach is most future-proof for delivering personalized web experiences that can evolve with your business.

Format: Virtual
Audience: Salesforce MCE Architects, Technical Marketers
Takeaways: Get clarity on which personalization tool fits your architecture, your data, and your goals