- Introduction to Salesforce's Loyalty Management and how it can boost customer retention
- Importance of personalization and customer engagement for driving loyalty
- Brief discussion on how referrals play a role in scaling business growth
4:30 PM
Building & Managing a Loyalty and Referral Program in Salesforce
- Highlight of key features, including segmentation, customer journeys, and integrations
- Real-life use case: showcasing a company that successfully implemented a Salesforce loyalty program
