Marketing Cloud Next is here. Dreamforce will dump a wave of new announcements. Your job? Figure out what’s real, what’s fluff, and how to stay relevant.

Join us for a candid, strategy-focused roundtable with fellow SFMC users, consultants, and campaign ops folks to unpack what the future of the platform means for your actual work, your technical roadmap, and your career direction.

Special guest Amber Swansen, Lead Solution Engineer (Marketing Cloud) at Salesforce, will kick us off with a breakdown of what’s new and noteworthy. From there, we’ll open the floor for real talk: no slides, no complaining, just an informed discussion with people who’ve built careers around this platform—and want to keep it that way.

🧠 This Isn’t Therapy. It’s Career Strategy.

Let’s stop pretending there’s one right answer for how to move forward. The truth is, Marketing Cloud is splitting in multiple directions, and the jobs around it are evolving just as fast.

This roundtable is a chance to pressure-test your assumptions, explore the roles emerging around Marketing Cloud Next, and take a smarter approach to where you invest your energy, skills, and certification dollars in the year ahead.

🔥 What We’ll Probably Talk About

We’re not scripting it, but here’s what’s likely to come up:

Is ExactTarget finally being sunset?

Do we all need to become Salesforce Admins to stay relevant?

What’s the real difference between Growth vs. Advanced editions?

Is Data Cloud just a nice-to-have—or a must-have?

What certs actually matter in the Marketing Cloud Next world?

What does a Marketing Agent do—and are we all becoming one?

How does Flow fit in (and can it actually replace Journey Builder)?

Where does AI plug in to Marketing, and what’s just buzz?

📍 Event Details

🗓️ Date: Thursday, October 30

🕒 Time: 3:00–6:00 PM

📌 Location: Green Mill, 57 Hamline Ave., St. Paul, MN

Agenda

3:00–3:45: Arrive, connect, grab a drink

3:45–4:45: Guided roundtable discussion

4:45–6:00: Happy hour + networking

🧭 You’ll Get the Most Out of This If...

You’re an SFMC pro trying to chart your next move

You’ve got opinions about SFMC and nowhere to put them

You’ve been asked to “just use Flow” and had questions

You want a Dreamforce download that isn’t sugar-coated

You’re unclear about what “agentic AI” means in marketing