What’s in store:

• Welcome & intro — meet your fellow marketers and set the stage

• Julia Vichkovskaia’s live presentation & demo (30 mins) — see Agentforce in action and discover how it can transform your marketing

• Trailhead activity (30 mins) — guided, step-by-step build of your own AI Agent

• Open discussion — share what you built, swap ideas, and learn from other attendees

• Collaborative brainstorming — use our structured Agent Business Case Framework to spark and capture high-impact marketing use cases you can take back to your team
  

You’ll leave with:

• Clear, strategy-aligned, high-impact AI use cases

• A framework-driven business case grounded in ROI

• Real inspiration and peer insights from the broader Salesforce marketing community

This is your chance to move from AI hype to action. Bring your curiosity, creativity, and marketing smarts — and leave with ideas you can actually implement.

Who should attend:
Marketers, Marketing Ops leaders, and anyone working with Salesforce Marketing Cloud (Engagement, Account Engagement, or Next) who’s interested in using AI Agents to scale impact and boost efficiency.